Post by account_disabled on Dec 30, 2023 22:10:17 GMT -5
Aand video based UGC to demonstrate the before and after effects of their products. Earlier this year we were lucky enough to chat to Lucie about Hair Syrups presence on TikTok. Hair Syrup is successful on a number of social media platforms what do you think makes it especially successful on TikTok Lucie When it comes to haircare its become such a trend over these last few years that people are very conscious about things theyre putting on their scalp and in their hair. indie business can feel safer and more reliable I think thats contributed to the success.
I think timing too I came onto TikTok and blew up at a time when everyone was on the platform and just loving small businesses. We were in the middle of the pandemic people were sitting Mobile App Development Service at home spending all their time on their phones. There was this real small business boom with founders sharing their own experience too. On TikTok weve created a sense of familiarity and closeness with our audience who feel like they know me and have watched the business grow.
I think that the relationship with our audience and authenticity of being a young business owner is important too. Youve had videos go viral on TikTok how do you find this impacts Hair Syrups brand awareness and sales Lucie Massively I mean every single time a video goes viral you know youre going to have an influx of sales. I had a video go viral about one of our products and within a couple of days we sold about bottles of it which is crazy. Urban Outfitters Superdrug LookFantastic Beauty Bay Sephora. Every big retailer has reached out to me or were stocked with them and every time I have a meeting with them they say Ive seen your brand on tick tock. Its the best thing for brand awareness and visibility.
I think timing too I came onto TikTok and blew up at a time when everyone was on the platform and just loving small businesses. We were in the middle of the pandemic people were sitting Mobile App Development Service at home spending all their time on their phones. There was this real small business boom with founders sharing their own experience too. On TikTok weve created a sense of familiarity and closeness with our audience who feel like they know me and have watched the business grow.
I think that the relationship with our audience and authenticity of being a young business owner is important too. Youve had videos go viral on TikTok how do you find this impacts Hair Syrups brand awareness and sales Lucie Massively I mean every single time a video goes viral you know youre going to have an influx of sales. I had a video go viral about one of our products and within a couple of days we sold about bottles of it which is crazy. Urban Outfitters Superdrug LookFantastic Beauty Bay Sephora. Every big retailer has reached out to me or were stocked with them and every time I have a meeting with them they say Ive seen your brand on tick tock. Its the best thing for brand awareness and visibility.
